AI Leadership Perspectives
AI Agents & the Future of Customer Engagement
The agentic economy is here. See how leading businesses are deploying AI agents at scale, and what it means for your next move.
Four on-demand sessions featuring senior executives from Meta, Deliveroo, PepsiCo, Turkish Airlines, Movida, Trendyol, and Motorway sharing what it takes to lead in the agentic age.
A strategic framework for deploying AI agents for messaging
Proof it works, from brands that built and measured it
Clear next steps, whether you’re exploring or scaling
What you’ll get access to
Four sessions, each one answering a different question business leaders are asking about AI right now.
1
Strategic Vision
Winning the Agentic Age
Nicola Mendelsohn, Meta
AI isn’t replacing the customer relationship—it’s restoring it. Nicola Mendelsohn, Head of Global Business Group at Meta, lays out the company’s vision for the agentic economy. It’s a world where intelligent agents know your customers, serve them completely, and earn trust with every conversation. Plus, Nicola shares five key things that must work together for business success in the agentic age.
FIRESIDE CHAT
The AI Shift: The New Era of Customer Engagement
Alex Schultz, Meta · Tanya Cordrey, Motorway
AI agents are reshaping how businesses and customers find, trust, and transact with each other. In this fireside chat, Alex Schultz, CMO and Vice President of Analytics at Meta, breaks down the four layers of AI agent effectiveness at scale. Joined by Motorway CPO Tanya Cordrey, they explore the competitive advantage most businesses are missing and what it all means for customer engagement, brand loyalty, and growth.
EXECUTIVE PANEL
Building the Customer Journey of the Future
Derya Matras, Meta · Gustavo Moscatelli, Movida · Vaughn Washington, Deliveroo · Erdem Inan, Trendyol
AI is already transforming customer journeys as we know them. These businesses are using WhatsApp to stay at the center of the conversation. In this session, learn how Movida doubled conversion rates, how Deliveroo uses agents for discovery across hundreds of restaurants, and how Trendyol deployed AI that operates 24/7 for 300,000 merchants.
EXECUTIVE PANEL
Unlocking Breakthrough Engagement and Insights on WhatsApp
Nicola Mendelsohn, Meta · Jonnie Cahill, PepsiCo · Kerem Kızıltunç, Turkish Airlines
Creative businesses are delivering innovative new experiences on WhatsApp that turn moments of attention into lasting relationships and measurable outcomes. Learn how PepsiCo built a global WhatsApp community around football, and how Turkish Airlines made WhatsApp their primary passenger communication channel—handling everything from upgrade offers to rebooking notifications.
Featured speakers
Nicola Mendelsohn
Head of Global Business Group, Meta
Alex Schultz
CMO and Vice President of Analytics, Meta
Derya Matras
Vice President, EMEA, Global Business Group, Meta
Gustavo Moscatelli
CEO, Movida
Erdem Inan
CEO, Trendyol
Vaughn Washington
Vice President, Engineering, Deliveroo
Tanya Cordrey
CPO, Motorway
Jonnie Cahill
SVP and Chief Marketing Officer, International Foods, PepsiCo
Kerem Kızıltunç
Chief IT Officer, Turkish Airlines
Get instant access to all four sessions
Strategic sessions with Meta leadership and executives who are building with AI today, not theorizing about tomorrow.
- Meta’s vision for the agentic age and business superintelligence
- How Movida, Deliveroo, and Trendyol built AI-enabled customer journeys fast
- The “agent economy” and what it means for engagement and loyalty
- PepsiCo and Turkish Airlines on scaling breakthrough messaging experiences
Access the series
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