Brand
WhatsApp Business Solution Provider
The Latin American beverage producer and distributor partnered with Yalo to deliver a weekly campaign of marketing messages on WhatsApp to small business and neighborhood store owners in Chile.
50%
Higher delivery rate compared to app notifications*
13X
Higher read rate compared to app notifications*
3X
Higher conversion rates for post-campaign orders generated within 24 hours, compared to the usual approach*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
Keeping shelves stocked
CCU has operated in Latin America for more than 175 years. Its portfolio includes water, beer, non-alcoholic beverages and energy drinks. Its business is dependent on maintaining constant and efficient communications with the thousands of businesses that stock its products, including small retailers and neighborhood stores in remote areas.
Their Goal
Driving orders with WhatsApp
In the past, CCU’s order management relied strongly on in-person sales interactions, which were effective but limited the company’s ability to reach all customers consistently with updated information and promotions. As part of its commitment to continuously improve the customer experience, CCU developed a plan to strengthen existing remote sales channels, such as telephone sales, and develop new digital options like WhatsApp.
Given WhatsApp’s broad penetration in the country, the company saw that there was strong opportunity to incorporate it as a more accessible and scalable channel for sharing personalized product news and driving orders.
“Marketing messages on WhatsApp have boosted our signal with thousands of small businesses we work with. In-person sales teams remain central to relationship management, while WhatsApp provides a complementary, centralized channel that enables personalized communication at scale.”
Ignacio Troncoso
Regional Commercial Strategy Manager, CCU
Their Solution
Sending weekly newsletters with WhatsApp
CCU partnered with Meta Business Partner Yalo to develop a weekly “newsletter” for small businesses and neighborhood stores in Chile that was delivered via marketing messages on WhatsApp. By using WhatsApp for delivery, CCU was able to strengthen its regular communications with customers beyond email and notifications sent on its own app. The campaigns were designed in coordination with CCU’s trade marketing team and designed to drive promotions and sales of priority products and objectives. They were also personalized for the client based on CCU’s segmentation data.
Yalo integrated with CCU’s ordering and catalog systems, enabling CCU to build the messages on Yalo’s platform for delivery via WhatsApp. Customers who viewed CCU’s marketing messages on WhatsApp could explore new offers, add products and confirm their orders in a few clicks without needing to use an additional app. The messages were sent each week based on that store’s regular sales team visit day.
Their Success
Stronger sales and engagement
CCU credits this approach with accelerating digital transformation and syncing its efforts between in-person sales and scaled communications. The channel has evolved with new services that help them interact with their clients with voice and images to create the orders. Over a six-month test period (January–July 2025), marketing messages on WhatsApp helped CCU grow its business by driving:
- Up to 3X higher conversion rates for post-campaign orders generated within 24 hours, compared to the usual approach*
- 50% higher delivery rate compared to app notifications*
- 13X higher read rate than app notifications*
- 55% of customers made an order after receiving a campaign of marketing messages on WhatsApp*
- 40% of digital channel sales were attributed to marketing messages on WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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