Brand
The Mexican rubber flooring manufacturer paired ads that click to WhatsApp with Meta Business Agent to reach high-intent customers and help convert them around the clock. By letting the agent handle routine inquiries and after-hours messages, the brand improved its conversion rate by up to 4X, saved 15-25 hours a week and drove a 7X return on ad spend.*
4X
improvement in conversion rate compared to usual approach, attributed to ads that click to WhatsApp combined with Business Agent*
50%
increase in overall sales volume compared to usual approach, attributed to ads that click to WhatsApp combined with Business Agent*
7X
return on ad spend attributed to ads that click to WhatsApp combined with Business Agent*
15-25
hours saved per week attributed to Business Agent*
80%
of conversations managed by Business Agent*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
Responsive flooring made from recycled materials
Based in Sinaloa, Mexico, GummiTiles produces rubber flooring and anti-vibration products made from recycled tires. Its customers range from commercial clients requesting large-scale quotes to smaller businesses such as gyms and construction companies that can benefit from softer, responsive flooring, and even individual customers who need a few square meters of flooring for their homes.
Their Goal
Keeping up with demand
In the past, GummiTiles had used ads that click to WhatsApp to effectively scale its business by growing sales and bringing in high-intent leads, but the company’s growth created operational challenges. The ads succeeded in attracting the right customers, but GummiTiles’ six-person team couldn’t always keep up with the high demand. On any given day, the company’s commercial director might receive up to 60 messages on WhatsApp from prospective clients. Some messages and leads were inadvertently missed or went cold in the process. And since many customers messaged the business at night when the team was offline, GummiTiles said it missed out on many leads due to being unavailable after hours.
“Ads that click to WhatsApp and Business Agent are my number-one marketers. The 15–25 hours a week we used to spend answering repetitive messages are now spent on growth planning, closing the sale, post-sale follow-up, new products and creating better ad content.”
Egberto Castro
CEO, GummiTiles
Their Solution
Growing sales with ads that click to WhatsApp and Business Agent
To address the problem, GummiTiles decided to pair ads that click to WhatsApp with Business Agent, to make sales and customer service more accessible for interested customers. The brand refined its ads by following creative best practices and leveraging Meta Advantage+ audience to ensure it was attracting genuinely interested buyers to message the company on WhatsApp at the moment they were ready to act. After clicking on an ad, potential clients immediately joined a conversation managed by Business Agent.
The agent learned from three months of GummiTiles’ conversation histories, product files, images and technical documentation, which educated it on the company’s products and services and enabled it to respond in the brand’s own voice. The agent was available to handle common customer questions about product specifications, pricing and availability 24/7, with the ability to respond to text and voice messages within seconds. When a customer was ready to make a purchase or needed specific expertise, the agent seamlessly handed the conversation to the company’s commercial director for further assistance.
Their Reults
Higher return on ad spend
After measuring performance in the early months of 2026 (January 1-April 20), GummiTiles reported that the new approach helped scale its reach, capture after-hours leads and convert more conversations to sales:
- 4X improvement in conversion rate compared to usual approach, attributed to ads that click to WhatsApp combined with Business Agent*
- 50% increase in overall sales volume compared to usual approach, attributed to ads that click to WhatsApp combined with Business Agent*
- 7X return on ad spend attributed to ads that click to WhatsApp combined with Business Agent*
- 15-25 hours saved per week attributed to Business Agent*
- 80% of conversations managed by Business Agent*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“Using ads that click to WhatsApp and Business Agent together is really valuable because it lets me capture more customers and filter out the ones who are just browsing. When someone’s ready to buy, that’s when I step in.”
Egberto Castro
CEO, GummiTiles
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