Brand
The Mexican real estate developer paired ads that click to WhatsApp with Meta Business Agent to reach qualified customers and respond to leads instantly, even outside business hours, resulting in a 33% shorter sales cycle and 6X more monthly appointments.*
6X
increase in monthly appointments, attributed to the combined use of ads that click to WhatsApp and Business Agent*
33%
reduction in the sales cycle, attributed to the combined use of ads that click to WhatsApp and Business Agent*
10–12
hours of employee time saved per week, attributed to Business Agent*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
Residential real estate
Lomas de Angelopolis is a large real estate development in Puebla, Mexico, with 950 hectares developed and another 950 in progress as of May 2026. The company sells residential lots to middle-and-upper-income customers, closing sales on approximately 60–70 lots per month.
Their Goal
Keeping pace with new leads
Lomas de Angelopolis’ 13-person sales team used campaigns of ads that click to WhatsApp as its primary lead generation channel for starting conversations with high-intent customers, but struggled to keep pace with the volume of inquiries. Sales agents were frequently in appointments or signing contracts, meaning messages sat unanswered and leads went cold. To solve this, the company paired ads that click to WhatsApp with Business Agent.
“Ads that click to WhatsApp bring in the right customers, and Meta Business Agent handles the conversation instantly, even at 2 AM. I can focus on closing deals instead of chasing every message.”
Daniel Rodríguez Santiago
Director, Lomas de Angelopolis
Their Solution
Always on, always closing
On the ads side, the team used Meta Advantage+ solutions to improve lead quality, and rotated multiple creative assets to keep ads fresh. When a customer clicked an ad, Business Agent responded instantly by greeting the customer, providing lot and pricing information, answering common questions and collecting key details to schedule appointments. Business Agent also handled after-hours messages, keeping leads engaged around the clock. In one case, Business Agent answered a customer’s questions overnight, gathered their contact details and scheduled an appointment on its own, entirely without sales team involvement. The customer arrived the next day to close the sale in person.
Lomas de Angelopolis provided the AI agent with detailed business information, including pricing, scheduling guidelines and details about top-selling properties, so it could represent the brand’s voice and tone accurately. Business Agent also learned dynamically from conversations. For example, when the company updated the pricing in the copy for one of its campaigns, Business Agent automatically adapted without the need for manual input.
Their Success
A shorter sales cycle
The combination of ads that click to WhatsApp and Business Agent gave the team the confidence to increase its ad budget, knowing every lead would receive an immediate response. Within three months (February-April, 2026), Business Agent had handled roughly 30% of all ad-driven conversations without the need for intervention—freeing up the sales team to focus entirely on closing:
- 6X increase in monthly appointments, attributed to the combined use of ads that click to WhatsApp and Business Agent*
- 33% reduction in the sales cycle, attributed to the combined use of ads that click to WhatsApp and Business Agent*
- 10–12 hours of employee time saved per week, attributed to Business Agent*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“Using ads that click to WhatsApp together with Meta Business Agent is essential for any business running campaigns on Meta technologies. The ads bring in the right customers, and the agent makes sure no conversation goes cold. We went from two appointments a month to 12, and I’m planning to invest even more.”
Daniel Rodríguez Santiago
Director, Lomas de Angelopolis
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