Brand
Brazilian upholstery cleaning business Maribel Clean paired ads that click to WhatsApp with Meta Business Agent to reach more of the right customers and turn more conversations into sales. By letting the AI handle price quotes, scheduling and overnight inquiries, the two-person team grew its daily sales by 5X, saved about six hours a day and grew its business.
5X
increase in daily sales compared to the usual approach, attributed to the combined use of ads that click to WhatsApp and Business Agent*
80%
of customer conversations were resolved end-to-end without human assistance*
6
hours saved per day on customer service*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
A small business based in Brazil
Maribel Clean is an upholstery cleaning business based in Brasília, Brazil. Owner Emerson Bastos da Silva runs the company alongside his wife. They manage marketing and customer service while a small team of freelancers handles the on-site cleaning of mattresses, sofas, car seats and more.
Their Goal
Improving customer communication
Ads that click to WhatsApp succeeded in helping Maribel Clean reach more people, but Emerson and his wife weren’t always able to respond. They had to handle every conversation manually—typing out quotes, negotiating prices and collecting addresses while juggling physical cleaning jobs. A single deal could take 20-30 minutes to close. If he was busy at a client’s home, messages sat unanswered and customers simply moved on to competitors. With no after-hours coverage, overnight inquiries went completely cold.
“The time I used to spend answering and posting, I can now focus on managing the business, getting more ideas or even having more time for my personal life. That’s why Business Agent is a five out of five.”
Emerson Bastos da Silva
Owner, Maribel Clean
Their Solution
Growing a small business by pairing ads with AI
Emerson decided to try something new: pairing his ads with Business Agent to build a fully integrated sales process. On the ads side, Emerson used ads that click to WhatsApp to reach customers most likely to convert—women 25-55 who lived within the service area. This helped bring more high-intent customers directly into a conversation with the business on WhatsApp. From there, the agent took over.
Emerson retained control of the customer experience—customizing the agent with its own persona, a complete price table and specific scheduling rules. The AI was able to handle the entire conversation—greeting the customer, asking for their city and item details, providing an instant quote and finalizing the schedule. It even recognized the size of a sofa from a customer’s photo to price it accurately, understood audio messages and negotiated discounts to convince a hesitant customer to complete a sale.
The partnership between ads and AI transformed the business. As of April 2026, Maribel Clean was using Business Agent to resolve 80% of all conversations end-to-end without any human assistance, dropping the time to close a deal from 30 minutes to just three. Because the AI works around the clock, the business was closing two to three deals every night between midnight and 5 AM—sales that would have been lost entirely before. Emerson said the agent saved him and his wife about six hours a day, time they were able to spend growing the business and caring for their newborn baby. With the AI handling conversations around the clock, Emerson felt confident growing his ad budget, knowing every lead would get an instant, relevant response.
Their Success
Improved sales and time saved
Across a nearly three-week period (April 3–April 22, 2026), Maribel Clean reported:
- 5X increase in daily sales compared to the usual approach, attributed to the combined use of ads that click to WhatsApp and Business Agent*
- 80% of customer conversations were resolved end-to-end without human assistance*
- 6 hours saved per day on customer service*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“In terms of getting clients, the ad solved it. And for customer service, once Business Agent is well configured, it handles all conversations end-to-end. It keeps the client engaged and answers any questions they have immediately.”
Emerson Bastos da Silva
Owner, Maribel Clean
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