Brand
Meta Business Partner
Blip, a Meta Business Partner, implemented Meta Business Agent on WhatsApp for its client, the automaker Stellantis, to provide helpful, interactive conversations promoting the Jeep Renegade, qualify leads and pass high-intent customers to sales.
28
point increase in qualified leads, attributed to Meta Business Agent on WhatsApp*
1%
Less than 1% error rate on factual responses, attributed to Meta Business Agent on WhatsApp*
1,497
conversations conducted in a 15-day period, attributed to Meta Business Agent on WhatsApp*
6.1
minute median session duration, vs. quick drop-offs in the previous approach, attributed to Meta Business Agent on WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
A global automaker and a conversational AI partner
Blip, a Meta Business Partner, is a large Brazilian conversational intelligence platform that helps enterprise brands design, deploy and manage AI-enabled experiences on WhatsApp. Stellantis is one of the world’s largest automakers, present in more than 130 countries with a portfolio of 14 iconic brands. Together, Blip and Stellantis set out to reimagine how the automaker engaged prospective buyers on WhatsApp, moving beyond basic automation toward intelligent, helpful product conversations.
Their Goal
Smarter lead qualification
Stellantis’s previous customer engagement model was built around rigid menu navigation that fell short in two ways: it couldn’t resolve important customer questions, and it burdened sales teams with a flood of unqualified leads. Any inquiries about engine specs, model versions or hybrid technology required an immediate handoff to a human agent, with no qualification of customer intent.
“Meta Business Agent demonstrated that scale and quality can coexist on WhatsApp … the AI agent does not replace the salesperson, it prepares them. And the Renegade entered the conversation before the competition ever reached the lead.”
Bruno Cotta
South America Growth DDM Lead Management, Stellantis
Their Solution
An AI agent providing product information on WhatsApp
In Brazil, the Jeep brand holds a prominent position in the SUV market, and the Renegade is one of its best-selling models. Blip teamed up with Stellantis to deploy a Meta Business Agent that could answer questions about the Renegade, qualify leads and pass high-intent customers to sales. The team drove traffic to the experience with a campaign of ads that click to WhatsApp.
Business Agent was loaded with Stellantis’s official Renegade knowledge base covering technical specs, model versions, hybrid technology, FAQs, brand guidelines and more. Blip configured Business Agent to conduct in-depth consultative conversations, qualify leads by their usage profile and perform handoffs to the sales team when appropriate. Blip monitored quality in real time through its proprietary Conversations module, which scored every conversation for fluency, relevance, integrity and resolution.
Ads that click to WhatsApp on Facebook and Instagram drove traffic to the experience. Blip and Stellantis reported that the qualified handoff rate to the sales team nearly doubled as a result, rising from 30% to 58%.*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Success
Accuracy and engagement
Over 15 days, Business Agent conducted more than 1,497 consultative conversations with a less than 1% error rate on factual responses*. Customers were genuinely engaged with the experience rather than dropping off as they had with the previous, menu-based approach. Blip and Stellantis reported the following results after integrating:
- 28-point increase in qualified leads, attributed to Meta Business Agent on WhatsApp*
- Less than 1% error rate on factual responses, attributed to Meta Business Agent on WhatsApp*
- 1,497 conversations conducted in a 15-day period, attributed to Meta Business Agent on WhatsApp*
- 6.1-minute median session duration, vs. quick drop-offs in the previous approach, attributed to Meta Business Agent on WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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