Brand
Even though small business owner Luciano do Nascimento had no prior experience with AI, he was able to easily implement Business AI on WhatsApp to respond to client inquiries and new leads at any time of day. Business AI provided prompt, automated responses to customer inquiries, which freed up more time for him to work on other projects and resulted in the business providing up to 6X more project quotes each day.*
6X
estimated daily growth in project quotes, attributed to the ability to handle multiple customer conversations at once*
90%
of all customer interactions were managed by Business AI on WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
Highly specialized service
Tec Auto-trafo is a family-run business located in São José do Rio Preto that specializes in the manufacturing and maintenance of electrical transformers for solar energy projects. Given the highly technical nature of the product, it takes time and expertise to manage each new customer inquiry.
Their Goal
Scaling customer support
With his busy schedule and small staff, owner and operator Luciano do Nascimiento was unable to respond to every new lead and client inquiry personally, especially those that came in after regular business hours.
“Before Business AI, I spent a lot of time on the phone handling customer inquiries. Now, the AI handles multiple clients simultaneously, something I couldn’t do before. The time I’ve saved by using Business AI has allowed me to focus on creating more projects and running ads on Instagram and Facebook.”
Luciano do Nascimento
Owner, Tec Auto-trafo
Their Solution
24/7 AI customer service
Even though he had no prior experience with AI, Nascimiento was able to easily integrate Business AI on WhatsApp into his client engagement process in order to streamline technical inquiries and provide project quotes for new customers. Nascimiento configured Business AI to respond using his personal approach to customer service, which helped make interactions feel authentic and natural. Customers received prompt, automated responses from Business AI no matter the time of day, and Nascimimento was freed up to spend more time on other critical tasks, such as project development and marketing. The most complex conversations were seamlessly transferred to a team member for further support.
The ability to manage multiple conversations at once enabled Tec Auto-trafo to provide more project quotes, from 2-3 to 15-20 each day, potentially growing its earnings potential. Nascimento said he regularly made adjustments to Business AI in order to ensure responses were accurate and relevant.
Their Success
More efficient customer communication
During a two-month trial period (November 30, 2025-January 29, 2026), Tec Auto-trafo reported:
- 6X estimated daily growth in project quotes, attributed to the ability to handle multiple customer conversations at once*
- 90% of all customer interactions were managed by Business AI on WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“Business AI responds as if it were me, providing accurate information and ensuring customers feel attended to, even when I’m not available.”
Luciano do Nascimento
Owner, Tec Auto-trafo
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