Brand
Malaysian health brand TriHealth needed a more efficient way to convert high-intent website visitors into buyers. It used marketing messages on WhatsApp, accessed through Meta Ads Manager, to re-engage shoppers who didn’t complete a purchase. The approach drove lower costs and stronger returns on ad spend.
Their Story
Re-engaging shoppers on WhatsApp for less
TriHealth is a Malaysia-based health and wellness brand focused on gut health and weight management. Best known for its Advanced 30 probiotic, the brand emphasizes medical-grade quality and third-party lab testing. It helps customers support healthier digestion and work toward sustainable weight loss through a balanced gut microbiome.
Their Goal
“By adding marketing messages on WhatsApp to our campaigns, we were able to reach more high-intent shoppers and convert them more efficiently. The messaging approach helped us drive stronger sales outcomes without compromising efficiency.”
Ammar Ihsan
Digital Marketing Manager, TriHealth
Their Solution
Turning abandoned carts into conversations on WhatsApp
First, the brand ran conversion ads delivered to a broad Malaysian audience (adults 18-65+) to drive traffic to its site. When a visitor didn’t complete a purchase, TriHealth followed up with a marketing message on WhatsApp. When a customer tapped the message, it opened a direct conversation on WhatsApp with the brand. In that chat, TriHealth could answer product questions and address hesitations about the probiotic’s benefits, building the trust needed to move a shopper from browsing to buying. Once ready, the customer clicked a link within the conversation to return to the website and complete checkout.
This gave TriHealth a direct, personal way to reach interested shoppers on a familiar messaging channel. Instead of relying solely on traditional retargeting ads, the brand could have a real conversation where customers felt heard and informed before committing to a purchase.
Their Success
Lower costs, higher sales, and better ad returns
By including marketing messages on WhatsApp alongside its existing campaigns, TriHealth created a more efficient path from interest to sale:
- 49% lower cost per purchase compared to usual approach, attributed to marketing messages on WhatsApp, accessed through Ads Manager*
- 48% higher sales compared to usual approach, attributed to marketing messages on WhatsApp, accessed through Ads Manager*
- 51% better return on ad spend compared to usual approach, attributed to marketing messages on WhatsApp, accessed through Ads Manager*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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