Brand
Meta Business Partner
Engati, a Meta Business Partner, used Meta Business Agent Platform to build a Meta Business Agent on WhatsApp for Vasansi Jaipur that helped customers explore collections and connected serious buyers with sales advisors.
28X
improvement in customer engagement compared to Vasansi Jaipur’s previous website-led shopping journeys, attributed to Meta Business Agent on WhatsApp*
34%
higher qualified customer intent compared to conventional retail engagement benchmarks, attributed to Meta Business Agent on WhatsApp*
91%
of customer interactions were through guided product experience over standard browsing, attributed to Meta Business Agent on WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
An agent that assists with personal styling
Engati is a customer engagement platform that helps brands build interactive experiences on WhatsApp. Vasansi Jaipur is a premium luxury fashion and ethnic wear brand in India known for handcrafted collections, contemporary Indian designs and curated retail experiences. As its digital presence grew, so did the challenge of turning online interest into meaningful purchase conversations. Together, Engati and Vasansi Jaipur set out to improve product discovery by introducing personalized messaging journeys.
Their Goal
Converting online browsers into buyers
Vasansi Jaipur wanted to create a more tailored browsing experience for customers exploring collections online. It needed a better way to understand preferences, identify purchase-ready customers and connect them with sales advisors for assisted buying decisions. Traditional website journeys produced limited engagement and few qualified leads.
“The results exceeded our expectations. Business messaging significantly accelerated the journey from discovery to commercial intent, delivering a 28x improvement in customer engagement and a 34% higher qualification rate than our benchmarks based on Engati’s customers from the fashion industry.”
Arushi Jain Sancheti,
Director, Vasansi Jaipur
Their Solution
Personal picks to find the perfect match
Engati helped Vasansi Jaipur set up a Meta Business Agent on WhatsApp to help customers with personal styling recommendations. The agent talked with customers directly in a conversation on WhatsApp, asking what occasion they were shopping for, what styles they liked and what budget felt right. From there, the agent curated a shortlist of relevant pieces. Customers could ask follow-up questions, compare options and refine their preferences, all within a single conversation. According to the brand, the experience felt more personal than scrolling through a catalog.
Before this, Vasansi Jaipur’s website drove traffic but offered limited insight into what individual customers wanted. People landed, browsed and often left without expressing any preferences. The sales team had no efficient way to tell who was just looking and who was ready to buy.
Once Business Agent went live, the conversation itself served as the qualification. Customers’ questions, preferences and level of interest helped signal how close they were to purchasing. When someone was ready, the agent introduced them to a sales advisor with the full context of everything discussed. The result was a more efficient path from interest to sale. Advisors spent less time qualifying and more time selling, which increased the chances of customers arriving at those conversations already knowing what they wanted.
Performance was measured through internal campaign analytics and analysis, comparing journeys with Meta Business Agent against traditional website-led journeys and Engati’s own fashion industry benchmarks.
Their Success
Customers chose to engage
Over one month, Vasansi Jaipur saw customers engage more deeply and move further through the purchase journey with Meta Business Agent:
- 28X improvement in customer engagement compared to Vasansi Jaipur’s previous website-led shopping journeys, attributed to Meta Business Agent on WhatsApp*
- 34% higher qualified customer intent compared to conventional retail engagement benchmarks, attributed to Meta Business Agent on WhatsApp*
- 91% of customer interactions were through guided product experience over standard browsing, attributed to Meta Business Agent on WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“Meta Business Agent is the need of the hour for every business looking to drive outcomes with an improved customer experience on messaging surfaces like WhatsApp. We have seen incremental results on engagement and outcomes with our early customers who have adopted the Meta Business Agent.”
Imtiaz Bellary
Co-founder, Engati Technologies
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