How Businesses Go From AI Pilots to Real Results
Most businesses know AI can improve their customer engagement. Fewer know how to get started, or why their pilot never turned into anything real.
Fred Leach, Meta’s VP of Product Management, has a straightforward answer. It starts with the fact that your infrastructure is already there. Billions of people message businesses every day, and AI plugs directly into those existing conversations.
“You have everything already built,” Fred says. “All of the information that AI needs is the same information that people need to run your business.” Simple integrations that enable AI agents to access that information open up a world of new potential.
The businesses already flying with AI didn’t wait for a perfect strategy. They picked a use case, got a foothold, and started climbing. The ones still stuck in pilot mode are the ones who never shipped anything.
Fred’s advice: try AI with something you’re already an expert in. You’ll see its limits fast, and you’ll quickly learn how to get more out of it for your business.
Watch Meta in a Flash, our series on rapid-fire perspectives on AI and innovation, to hear Fred answers these key questions:
- Where’s the biggest untapped potential for AI-enabled business growth?
- What’s your advice for business leaders concerned about the complexity of AI integration?
- How can businesses fly with AI?
- What’s one thing every business leader should do to stay ahead?
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