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Best practices

Protecting your business on WhatsApp: Security best practices

The WhatsApp Business app is designed with security at its core, including end-to-end encryption on every message you send and receive. But the businesses that stay protected are the ones who take a few extra steps. Here’s what every small business should have in place.

1. Enable two-step verification

This is the single most effective way to prevent someone else from taking over your account. Two-step verification requires a six-digit PIN anytime your phone number is registered on a new device. Even if someone gets your SIM or verification code, they can’t access your account without it.

Set it up in SettingsAccountTwo-step verification.

2. Control who has access

Only give account access to people who need it. Review your linked devices regularly, and remove any you don’t recognize. When someone leaves your team, update your PIN right away.

If you have multiple people managing customer conversations, consider using Meta Business Suite to share your WhatsApp inbox with your team. This lets you assign roles and permissions without sharing your login credentials or phone number.

3. Keep your app updated

Every update includes security fixes. Turn on automatic updates so you’re always running the latest version of WhatsApp Business and your device’s operating system.

4. Follow best practices for messaging

Security also means respecting the people who message you. Only contact customers who have opted in, honor opt-out requests, and make sure every message provides value. Following these practices protects your account from being reported or restricted.

5. Keep your account safe

If you think your account has been compromised, re-verify your phone number to log out any unauthorized users, reset your PIN, and remove unfamiliar linked devices. If someone is impersonating your business, report them directly in the app.

Make security part of your routine

These steps take minutes to set up but protect your business every day. Want to learn more about building trust with your customers on WhatsApp?

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