Brand
Partner
The Indonesian flooring manufacturer worked with its advertising agency PAKAR Jasa to implement ads that click to WhatsApp, which led to higher-quality conversations with leads than its usual approach.*
Their Story
Wood flooring, wall panels and more
Courtina is an Indonesian manufacturer that specializes in wood flooring, decking, wall panels and other home components. Because homeowner and contractor clients often need long lead times before making purchase decisions, Courtina’s business benefits from being able to answer questions and collect lead information in advance.
Their Goal
Better engagement through conversation
Courtina’s original approach involved website lead ads. A customer would click an ad and arrive on a landing page that included information about Courtina’s products. If they wanted to learn more, they could click through to start a conversation with Courtina on WhatsApp. This approach eventually led to a drop-off in leads. The brand reported that many customers sent a template message from the landing page but stopped replying once the team answered.
“Courtina has always been about quality. With ads that click to WhatsApp, we’re hearing from more people than before, and more importantly the right people. Customers now understand what makes our flooring different before they message us, so our team spends less time convincing and more time helping people choose the right product. Our marketing finally reflects the standard we hold ourselves to.”
Jimmy Tanto Wijaya
Owner, Courtina
Their Solution
Ads that click to WhatsApp with updated creative
Courtina and PAKAR Jasa decided to start conversations earlier by enabling ads that click to WhatsApp on Facebook and Instagram, in Stories and Reels formats. Customers clicked through directly to WhatsApp, and the Courtina team was able to quickly qualify leads and determine which shoppers were interested in learning more. The team also adjusted its ad creative approach by centering Courtina’s certifications and craftsmanship instead of general product promotions, so people who initiated conversations already had upfront knowledge of Courtina’s reputation.
Their Success
Increased sales opportunity
Courtina reported that its new approach brought in more, better-quality leads than the usual landing page approach, giving its team a better chance at converting leads from ads.*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“Courtina didn’t just need more eyes on the brand, it needed the right eyes, ready for a real conversation. Ads that click to WhatsApp brought in more leads than the earlier route that first sent customers to a landing page, and as a result, those conversations went further. Leading with certifications and craftsmanship upfront in their ads meant that the people clicking through already trusted what they were seeing.”
Muhammad Isra Widyakusumah
Performance Marketing Team Leader, PAKAR Jasa
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