Brand
Partner
Indian natural beauty and cosmetics brand Reen Naturals used marketing messages on WhatsApp to re-engage its most valuable customers with product-specific campaigns and automated abandonment journeys, achieving an exceptional return on messaging spend.
Their Story
Natural beauty, built on repeat customers
Reen Naturals partnered with Shiprocket, using its Engage 360 platform to run marketing messages on WhatsApp. Rather than sending promotions to its full contact list, the brand focused on reaching high-value customer segments, including its Champions and Loyal Customers, with product-specific broadcast campaigns tailored to each audience.
Their Goal
Reach valuable customers, recover abandoned carts
Each campaign delivered a clear, relevant message to a carefully selected group of customers. A customer interested in wellness received a message about chia seeds for weight management. Someone browsing skincare products saw an offer for natural soaps with a free-shipping incentive. The customer tapped through to the product page and completed the purchase directly. This specificity meant every message felt personal and relevant, driving significantly higher engagement than a generic broadcast.
“Marketing messages on WhatsApp, delivered through the Shiprocket Engage 360 platform, transformed how we re-engage customers. By focusing on our most valuable segments and automating cart recovery, we delivered an 11.7X return on messaging spend with read rates above 80%.”
Shadhik Azeez
Founder, Reen Naturals
Their Solution
Every message matched a real customer intent
To recover otherwise-lost revenue, Reen Naturals set up always-on automated abandonment journeys through Engage 360. When a shopper abandoned a product page, cart or checkout, the platform fired the corresponding event and sent a reminder on WhatsApp 30-60 minutes later. This invited the shopper back to complete the order while purchase intent was still fresh. The journeys ran continuously, ensuring no high-intent visitor slipped through without a follow-up.
The combination of broadcast campaigns and automated journeys proved highly effective. The approach drove a delivery rate of 81.4% across more than 45,000 delivered messages. Read rates reached 75.8% on campaigns and 83.8% on automated journeys, roughly 3-4 times the engagement of a typical promotional email. Click-through rates reflected the same pattern: 9.4% on broadcast campaigns and 17.6% on automated journeys.
Their Success
11.7X return on messaging spend
Performance remained consistent over time. Journey read rates held steady at 82-85% across April to June 2026, demonstrating that message fatigue wasn’t eroding results. The total outcome was an 11.7X return on WhatsApp messaging spend, with Rs. 6.14 lakh in attributed revenue generated from just Rs. 0.53 lakh in messaging costs.
- 83.8% read rate on automated journeys, attributed to marketing messages on WhatsApp*
- 11.7X return on messaging spend, attributed to marketing messages on WhatsApp*
- 17.6% click-through rate on journeys, attributed to marketing messages on WhatsApp*
- 75.8% read rate on broadcast campaigns, attributed to marketing messages on WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“We saw WhatsApp become an effective performance channel when first-party commerce data was used to make every message more relevant. With Shiprocket Engage 360, we built automated journeys around real customer intent — helping the brand re-engage customers at scale and deliver 11.7X return on WhatsApp messaging spend.”
Manuj Mundra
Product Leader, Shiprocket
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