Brand
Partner
For Ramadan 2026, Sprite built a campaign native to WhatsApp that replaced a high-friction web-app journey with a streamlined conversational experience. By removing barriers to entry and delivering personalized AI-generated videos to store owners, Sprite grew retailer participation and shopper engagement across its General Trade channel.
232%
increase in store owner registrations year over year, attributed to utility and marketing messages on WhatsApp*
96%
retailer adoption rate with participating stores generating their AI video, attributed to utility and marketing messages on WhatsApp*
672%
growth in shopper participation year over year, attributed to utility and marketing messages on WhatsApp*
96%
AI generation success rate, up from <50% the prior year, attributed to utility and marketing messages on WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
A Ramadan favorite in Indonesia’s warungs
Sprite is a popular lemon-lime soft drink and a flagship brand within The Coca-Cola Company’s global portfolio. In Indonesia, the brand is particularly popular during Ramadan, with a presence across the country’s General Trade channel of independent warungs and traditional stores.
Their Goal
Remove every barrier to retailer participation
For Ramadan 2026, Sprite needed to activate this channel at scale. The previous year’s campaign was limited by high friction. Store owners had to upload a selfie, the experience redirected people into a separate web app, no incentive was offered and the AI generation success rate was below 50%. Every unnecessary step was a drop-off point.
“By moving to a conversational WhatsApp model, we made it effortless for traditional trade retailers to participate in the campaign. An impressive 96% of participating store owners created their own generative AI videos featuring a leading Indonesian celebrity and their store name, inviting local consumers to visit their store. The overwhelming adoption demonstrated how strongly the program resonated with retailers.”
Andes Gumilang Hadisucipto
Director, Sparkling Flavors – Indonesia, The Coca-Cola Company
Their Solution
Store owners became the campaign’s best marketers
Working with technology partner Grivy, Sprite built an experience fully within WhatsApp using utility and marketing messages. Store owners registered using only their store name. The system then generated a personalized AI video promoting their local neighborhood store with Indonesian celebrity Dian Sastro. The result was a professional marketing asset store owners were proud to share, doubling as a digital invitation to drive shoppers in-store. Store owners earned a GoPay incentive once they shared their unique video link.
Shoppers entered through these referral links, creating a self-propagating B2B2C loop. Each shopper uploaded a selfie with a Sprite product to generate a personalized AI headswap image and earned GoPay cashback equal to the product’s value. Instant rewards connected conversational engagement to real product redemption at the warung level, closing the loop between digital interaction and in-store purchase.
Their Success
Retailers signed up, shoppers followed
By keeping the full journey native to WhatsApp and engineering for zero-friction entry, Sprite shifted from passive branding to an active drive-to-store mechanic that drove high retailer adoption and accelerated shopper acquisition.
- 232% increase in store owner registrations year over year, attributed to utility and marketing messages on WhatsApp*
- 96% retailer adoption rate with participating stores generating their AI video, attributed to utility and marketing messages on WhatsApp*
- 672% growth in shopper participation year over year, attributed to utility and marketing messages on WhatsApp*
- 96% AI generation success rate, up from <50% the prior year, attributed to utility and marketing messages on WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“Together with The Coca-Cola Company, Grivy is pioneering a new category of AI-enabled conversational commerce on WhatsApp. By combining generative AI and commerce intelligence, brands can create experiences that feel personal to millions while delivering measurable business impact.”
Jan B. Oudeman
Founder & CEO, Grivy
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